Overview
Klaviyo enables eCommerce businesses to personalize messages and send bulk SMS campaigns through automation. It provides a range of features to boost e-commerce sales, such as website tracking, triggered emails based on real-time behavior, AB testing for optimizing the performance of email autoresponders and campaigns, welcome emails, abandoned cart emails, and more.
Stackit's thoughts
Who's it for?
Klaviyo is specifically built to help eCommerce brands grow their business through email automation. It helps marketing teams deliver newsletters, product promotions, and other campaigns at scale via SMS and email using beautifully designed templates. Klaviyo is useful for online stores that want to personalize customer interactions and generate more conversions. One of Klaviyo’s most valuable features is the abandoned cart campaign which sends automated messages to buyers who added items to their shopping cart but didn’t finish the checkout process. Klaviyo also helps you send warm welcome messages to new buyers and run post-purchase upsell campaigns to turn leads into repeat buyers.
Pricing info
Free plan (500 emails and 150 SMS per month) to get started, includes an email plan (15,000 emails and 150 SMS per month) for $45, and an email and SMS plan (15,000 emails and 1,250 SMS per month) for $60. More monthly SMS credits are available on request.
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